JOHN DRABBLE 605-2445
THE VANCOUVER SUN SATURDAY
JANUARY 22, 2000
lifts artist to international award for logo design
Padam's winning hooded monk design in the $15,000 international
contest to find a new logo for the liqueur Benedictine.
artist puts new head on lid liqueur
SUN RELIGION REPORTER
eclectic Vancouver artist known as Padam has won $15,000 by creating
a distinctly spiritual new face for a famous 500-year-old French
Padam's multiple images of the hooded head of
St. Benedict, the founder of the religious order after whom the
liqueur is named, was chosen as the best of 250 submissions in
a global logo-design contest sponsored by Benedictine, whose recipe
was concocted by a monk during the Renaissance.
The people at Benedictine's wanted their
image of the new millennium to pertain to St. Benedict and refer
to the ageless of the Benedictine order. A lot of the other entries
didn't really do that so that might be why I won, said
Padam, whose given name is Morley Wiseman.
It was a great 2000 surprise when I was
told on New Year's Day that I'd won this. It's nice to be appreciated
with a monetary award, said Padam, a former dancer with
the National Ballet of Canada who now paints, sculpts and teaches
ballet and top-level Canadian figure skaters.
NEW LOOK FOR AN ANCIENT DRINK:
Padam, and a sculpture that provided inspiration for his
award-winning design in an international contest to find a new look
for that ancient liqueur Benedictine.
has colourful past
64, came to create the rainbow-coloured, stained-glass-like new logo
for Benedictine, one of the most expensive liquerurs in the world,
after a convoluted artistic and personal religious journey.
He was raised a Roman Catholic in Saskatchewan
and, after his ballet career wound down, spent two years in the early
1980's as artist-in-residence at a Benedictine-run monastery in Mission.
As well as working at Mission with the Christian
artist Father Dunstan Massey, Padam chose to live the Benedictines'
rigourous monastic life, complete with the monk's hood that became
the inspiration for his contest-winning logo.
The men at the monastery in Mission are very
excited that I've received this, Padam said Friday in
his small apartment in Vancouver's West End, which is filled with
paintings and sculptures of everything from naked dancers to the Virgin
Padam will be flown to France in March to receive
his prize money and witness the official launch of the new logo, which
can be found on the Internet at www.benedictine2000.com or www.wiseman-padam.com.
The Benedictine web site tells how a Venetian monk
invented an elixir based on 27 plants and spices that was produced
by monks until the recipe was lost during the French Revolution. It
was rediscovered in 1863 by a French notable, who then created the
renowned drink he christened Benedictine. It's prepared today in a
palace-like distillery in Fecamp, a town north of Paris.
Although Padam is no longer a Roman Catholic, but
a follower of the late Indian religious guru Bhagwan Dhree Rajneesh,
he believes he was closely connected in what he calls a past life,
or an earlier incarnation, to St. Benedict.
The 81 miniature images of St. Benedict's head that
Padam used for the Benedictine liqueur logo (which will be unveiled
in ads under Padam's suggested slogan, A Head of Its Time)
were taken from a life-sized bust Padam sculpted in the 1980s of a
stylized St. Benedict.
Even though Padam is now a spiritual teacher within
the movement begun by Rajneesh his full title is Swami Deva
Padam he doesn't see any contradiction between his so-called
New Age beliefs and his admiration for the early Christian leader.
And although Padam is not much of a drinker, he
also appreciates the irony that he won a major international design
prize by inventing a logo for a high-end type of liqueur he doesn't
Benedictine is beautiful strff. I drank some
a long time ago when our ballet company travelled through Europe.
But I don't drinkit now because it's just too expensive.